Friday, May 2, 2008

1st Press Release!

This was my first press release! Thanks to the help of Katie Tracy of Kate and Lane Co. PR services :)


Alma Mater Mats & Frames, LLC., Opens for Business
A New Product, The University Name Frame™ makes the Perfect ASU Graduation Gift


April 20th, 2008 -Scottsdale, AZ- Alyson Heineman, recent ASU alum turned entrepreneur and founder of Alma Mater Mat & Frames, a company specializing in the manufacturing of collegiate colored photo mats and frames for the collegiate market, announces the launch of their new product – The University Name Frame™.

The University Name Frame™ is a unique, new Alma Mater Mats & Frames product that allows students & Sundevil fans to display their photographs in 4" block-letter, maroon and yellow mat cut-outs, spelling A S U.

Alyson Heineman, CEO and founder of Alma Mater Mat & Frames, LLC., designed The University Name Frame™ shortly after graduating from Arizona State University in the spring of 2007. "While working at a local frame shop, I saw that we carried mat board in ASU's colors and I wanted a unique way to display my graduation pictures and pride in my alma mater," says Alyson. Initially launching at Arizona State University, Alma Mater Mats & Frames then plans on expanding to include frames for UNLV, USC, UCLA, and BYU.

The ASU Photo Frame is currently available at both Campus Corner locations, on Mill Ave & 5th St. and College & University and through

Alma Mater Mats and Frames, LLC was founded in January 2008. Alyson Heineman holds an undergraduate degree in Interdisciplinary Studies with concentrations in Business and Religion from Arizona State University. Alyson spent her last semester at an internship studying the combination of Business and Religious Studies with Buddhist Monks in Northeastern Thailand.

Press Contact:
Alyson Heineman, CEO

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